We captured the vast array of activities into a compelling interactive video, taking the audience on a journey through the imaginative world of our young protagonist, Mads. With his play tents acting as gateways to various Drenthe attractions, Mads encourages viewers to delve into the province full of adventure by making choices throughout the narrative.
The element of choice wasn't limited to just the video. Across various external channels, the audience remained in control, even having the ability to craft their own storylines within stories. This approach birthed a campaign where every touchpoint emphasized the freedom of adventure in Drenthe.
After navigating all the decision points, the viewer would be presented with a personalized page reflecting all their choices during their escapade with Mats. The perfect kickoff for an personal in-depth exploration on-site.
Our emphasis on interactivity paved the way for data-driven follow-up campaigns. Anonymous tracking of the decisions made enabled optimized targeting and refinement, ensuring the utmost efficiency in reaching the desired audience.
Credits
Strategy
Bart Prins
Mark van Nieuwenhoven
Social content
Mark van Nieuwenhoven
